CSUN Alumni Relations
As a Social Media Marketer for California State University Northridge, Alumni Relations and Annual Giving I planned and created original content and designs for Facebook, LinkedIn, and Instagram. For Instagram I increased reach by 149%, engagement by 566%, and followers by 29.6% in my last three months. I created video content using Instagram and Capcut and promotional designs using Canva.
Problem:
Increase awareness of CSUN Alumni department.
Solution:
I increased engagement and brand awareness by creating IG Reels that highlighted CSUN Alumni events, consistently posted on stores, and featured engaging giveaways!
Views before working at CSUN Alumni
Views after working at CSUN Alumni
Results
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I created the 'CSUN Pride Points' initiative to highlight CSUN’s achievements, foster a sense of pride within the community, and produce shareable content for alumni.